Benefits of Working With Startup Marketing Agency sw Outsiders

From Valentino Fans
Jump to: navigation, search

A new startup company is perfectly poised to make the most of an outsource marketing agency. The resources are limited, time is critical, and there's probably a thousand things to get done. Hiring an agency is like an immediate upgrade from a single act to tag teamed your internal staff to work on building the core business while an outside agency handles marketing and outreach. In fact, hiring an agency is one of the smartest moves you can make if you're just getting started or you've been around a while but don't have much success.

How many times has this happened: Your agency contacts a big company, such as Dell, and says, "We could give you a quote for our new line of laptops. Our current customer just purchased one with our logo on it, can you give us an estimate on a final product price and timing?" The agency has done all the legwork, gathered data, figured out what works and doesn't work, and then estimates. When the company sends them the data back, you know the business was all well and good, but that the key metrics that drive sales and results are not being met. What a waste of good money and time!

This happens all the time at startup agencies. One agency may be highly creative and find awesome solutions to problems. However, the reality is, the solutions may not resonate with senior staff and the leadership. As a result, the junior staff doesn't feel like they have a great deal of control over what's happening at any given moment within the company, which ties back to why agencies aren't always so great at building strategic departments.

One of the reasons why I think agencies often under-utilize social media in their efforts is because the agencies don't realize how much potential it has as a marketing solution. Social media is already established as a viable marketing solution and it is growing by the day. It provides a way to interact with customers, it allows for viral marketing, and it allows agencies to see immediate results. In addition to these benefits, though, there are also other things to take into account. Below, I've laid out a few reasons why I believe startup marketing agencies should be working more in b2b instead of in consumer marketing.

When you work together, you're a team. Just because you're working together at the startup doesn't mean you can slack off and let others handle things. Agencies have to be active in their market. By putting out b2b campaigns and connecting with vendors and partners across the board, agencies can be even more helpful to a small company or individual entrepreneur.

There's another huge benefit: startup marketing agency campaigns can become data-driven. Agencies collect information about customers, and they use this information to understand their target market and make campaigns that are more data-driven. Marketing Scaleurs -driven campaign is one in which the content and the offers are far more personalized. Marketing Scaleurs will work with a customer from the very beginning - through surveys, phone calls, and more - so that they understand who their target market is. From this information, a custom campaign can be developed that is tailor made for each customer.

Finally, working with agencies from a startup marketing agency can give you an advantage over the competition. Because agencies have a lot of connections and experience, they can provide you with a network of expertise when it comes to inbound labs. Inbound labs are events where the agency hosts a seminar or webinar on a particular topic, providing potential customers with an inside look at the offerings of the agency and putting them in the position to see if they might be a good fit for their business. This puts startups in direct contact with people who are willing to help them get started, which can be crucial. But it can also help to give you the edge in an already competitive field. Agencies also tend to think differently about things than startups, so they can provide creative insights that you might not get from other sources.

There are many benefits to working with a startup marketing agency, and they all come down to two primary factors: access and value. When you work with an agency that has deep pockets and a deep understanding of the niche you're working in, you'll likely be able to tap into a network of resources that can help you grow your business. When you work with an agency that has a tactical execution strategy in place, though, you get the advantage of working with experts who can work with you on a daily basis. These experts can help you identify customers and implement campaigns from the strategy that works best for you.