How Digital News Initiatives Can Impact Online Journalism
The Digital News Initiative (DNI) is a European organisation established by Google to support high quality journalism through innovation and technology. It includes an "Innovations Fund" worth up to 15 million Euros, which in its first year issued nine grants to four different news organisations covering a broad spectrum of topics in the news. ruth chan was the first time that such a large amount had been directed towards one particular industry. The first recipient of one of the grants was the French newspaper Le Monde. The initiative's aim is to build upon previous efforts and take them forward.
However, some publishers are sceptical about the success of the digital news initiative in improving the diversity of sources. According to these publishers, the DNI does not provide sufficient coverage to be considered equal to that of traditional media. They argue that the money allocated to the industry is minuscule compared with the revenue that these publishers generate. There is also scepticism about the ability of the new technology to yield significant results.
Digital news publishers are generally opposed to the idea of paying for content, particularly if this content is news that they themselves produce. The Digital News Initiative has made great strides in embedding video into stories. This is particularly attractive to publishers in non-English speaking countries who would otherwise struggle to understand and appreciate the complexity of a story. However, it is also clear that this is just the beginning. The publishers who are against paying for content feel that it makes the industry a more elitist in its structure, while those who support it feel that those who are opposed to paying for content simply have an interest in dominating the digital news industry.
la river history lies in the fact that the DNI is not accountable to any governing body and is therefore open to manipulation by powerful businesses and lobby groups. Many publishers feel that the rise of the DNI is nothing to be concerned about. These businesses, they claim, have little to no influence in influencing the way the news is produced or distributed.
In an attempt to counteract the popularity of the DNI, some publishers are trying to get in on the act by starting their own digital newsroom. This allows them to work independently from established media companies but falls short of establishing a true alternative to the DNI. It also fails to take advantage of the growing opportunities that exist in the publishing industry. The rise of the day provides a unique opportunity to expand the market for independent journalism.
There are a number of different ways in which the DNI can exert its power. The first is through the implementation of a campaign of "pay for news". This means that if you publish an article on the web site of your news company, you are given the opportunity to pay a fee to the website. This has been credited with having a profound effect on the number of articles written about issues in line with your business' interests, and as such many publishers are looking towards this option as a method of expanding their business presence in Europe and Asia.
Another potential way in which the DNI can exert its power is through the purchase of advertising space in newspapers and magazines. Although the sale of ad space is not a new strategy for news outlets, it was considered a radical move when published in newspapers and magazines for the first time. Although many people saw the ads as a strange means of funding the publication of news, the purchase of space has proved to be quite successful and is used by many publications including the Financial Times. The Financial Times has also employed the DNI fund as a means of financing news stories. As how long will the heat dome last , the DNI fund has had a hand in many major advertising campaigns and publications, especially in Europe, where the business interests in journalism are much more robust than in the US.
Another potential way in which the DNI can exert its power on the publishing industry is through the implementation of ancillary copyright registration guidelines. Although ancillary copyright registration guidelines have existed since 1998 in most countries, many publishers are taking advantage of the guidelines in order to gain protection from lawsuits brought against them. For example, if a story is published about a product, the author of that story may wish to sue the newspaper or magazine in question in order to obtain damages for using the ancillary copyright without authorization. This is why the guidelines were implemented in the first place; to prevent the author of ancillary copyright from doing anything that would unauthorized use of the material. In addition to providing protection from lawsuits, the guidelines also provide ancillary protection to the publishers, by preventing their work from being punished by the search engines for using copyrighted materials.
